Indeed, the coffee industry is broken, and there is no simple solution to fix it.
Many companies try to convince you that by purchasing coffee from them, you are somehow helping to fix these issues. They use buzzwords like “direct trade,” “sustainability,” “transparency,” and “fair prices,” but we’ve grown weary of these claims because they often don't hold true in reality.
Indeed, the coffee industry is broken, and there is no simple solution to fix it. Purchasing our coffee won’t resolve the problem. Nevertheless, we are committed to making positive contributions where we can. While we can't tackle every issue, we can address certain aspects of this complex situation. We all make choices, and our first choice was to communicate this message to you.